Num relance
- Tarefas: Apoiar o desenvolvimento de estratégias de marketing para as marcas Lazartigue e DÉparaz.
- Empresa: Empresa inovadora no setor de cosméticos com foco em crescimento e colaboração.
- Benefícios: Oportunidade de crescimento profissional, ambiente dinâmico e trabalho em equipa.
- Outras informações: Localização em Lisboa, com forte foco em inovação e análise de mercado.
- Porquê este emprego: Desenvolve habilidades de marketing enquanto impacta marcas reconhecidas no mercado.
- Qualificações: Licenciatura em Marketing ou Gestão e 1-3 anos de experiência em gestão de marcas.
O salário previsto situa-se entre 49500 - 60500 € por ano.
We're looking for a Junior Brand Manager to join our Marketing team and take on the Lazartigue and Déparaz brands.
In this role, you'll help develop and implement local marketing strategies, adapting them to the Portuguese market to strengthen brand positioning, awareness and growth.
Working closely with commercial and medical visit teams, you'll support the execution of marketing plans, campaigns and product launches, track business performance and spot opportunities to grow the brands and meet commercial targets.
PERIMETER - Geographical: Lisbon, Portugal - Brands: LAZARTIGUE and DÉPARAZ - Presential KEY RESPONSIBILITIES Support the development and implementation of the annual marketing plan, ensuring alignment with the brand's international strategy and local market objectives.
Coordinate new product launches, including go-to-market plans, promotional activities and marketing materials.
Adapt international marketing campaigns and communication assets to the Portuguese market.
Develop and implement trade marketing initiatives to drive brand visibility and sell-out performance across pharmacies and parapharmacies.
Contribute to the development and execution of the annual marketing plans, driving brand growth, market share and sales.
Work with the Sales team to coordinate marketing campaigns, promotional activities, in-store activations and product launches.
Coordinate brand communication across offline and digital channels.
Monitor brand performance, analyzing sell-in, sell-out, market share and key business KPIs.
Conduct regular market and competitor analysis to identify trends, opportunities and areas for improvement.
Analyze brand and competitor performance to identify growth opportunities and recommend actions.
Support the implementation of digital marketing, PR and influencer campaigns, ensuring consistency with brand positioning.
Support the organization of brand events, product training sessions, medical congresses and promotional activities.
Manage and track the A&P (Pub & Promo) budget, ensuring marketing investments are allocated effectively.
Work closely with Supply Chain on launch forecasts, product availability and post-launch performance tracking.
PROFILE A degree in Marketing, Business Management or a related field; a master's degree is a plus. 1-3 years of experience in Brand Management or a similar marketing role, with exposure to marketing planning, budget tracking and sales forecasting.
A data-driven mindset, with strong analytical skills and the ability to turn market insights into sound business and marketing decisions.
Proactive, hands-on and solution-oriented attitude, with the ability to manage multiple projects and priorities.
Excellent organizational and project management skills, with strong attention to detail.
High level of autonomy, ownership and willingness to learn and develop.
Excellent interpersonal and communication skills, with a collaborative attitude and a proactive approach to problem-solving.
Proficiency in Microsoft Office, particularly Excel and Power Point.
Fluency in Portuguese and English, both written and spoken.
Empregador para Junior Brand Manager (lazartigue & DÉparaz) in Lisbon: Laboratoire SVR
A Laboratoire SVR é um excelente empregador que valoriza a inovação e a qualidade, proporcionando um ambiente de trabalho colaborativo e dinâmico em Lisboa. Com mais de 50 anos de experiência no setor de dermocosméticos, a empresa oferece oportunidades de crescimento profissional e desenvolvimento contínuo, além de um forte compromisso com o bem-estar dos seus colaboradores. A cultura organizacional é pautada pela ciência e cuidado, refletindo a missão da empresa de promover a saúde da pele e o bem-estar, tornando-a uma escolha significativa para quem busca uma carreira gratificante.