DTC Creative Strategist in Lisbon

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment.

As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery.

We're seeking a

DTC Creative Strategist to drive the strategic direction of our marketing campaigns through audience research, creative analysis, and performance insights.

You'll bridge the gap between data and creativity by identifying opportunities for growth, developing creative hypotheses, and partnering with Marketing, Performance, and Creative teams to launch campaigns that deliver measurable business results.

This role requires a strong analytical mindset, curiosity, adaptability, and the ability to transform insights into actionable creative strategies.

What You'll Do Analyze marketing campaign performance across Meta, Google, Tik Tok, You Tube, email, and other acquisition channels to identify trends, opportunities, and optimization areas.

Conduct competitor, market, and consumer research to uncover insights that inform creative strategy and messaging.

Develop creative briefs and strategic recommendations based on performance data, customer behavior, and market trends.

Generate and prioritize creative hypotheses for new ad concepts, landing pages, and marketing initiatives.

Partner closely with Designers, Copywriters, Video Producers, Media Buyers, and Marketing Managers to develop high-performing creative assets.

Monitor creative performance and provide actionable recommendations to improve CTR, conversion rate, ROAS, engagement, and customer acquisition.

Build and maintain reporting dashboards that translate complex data into clear business insights.

Identify emerging industry trends, winning creative formats, and consumer behavior shifts to keep campaigns competitive.

Present findings, recommendations, and strategic insights to cross-functional teams and leadership.

What You Bring 5+ years of experience in Creative Strategy, Marketing Analytics, Growth Marketing, Performance Marketing, or a similar strategic marketing role.

Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.

Experience working with paid media platforms, digital marketing funnels, and creative performance metrics.

Deep understanding of consumer behavior, market research, and creative testing methodologies.

Excellent communication and presentation skills with the ability to influence cross-functional stakeholders.

Experience collaborating with Creative, Design, Content, and Performance Marketing teams.

Proficiency with analytics and reporting tools such as GA4, Looker Studio, Tableau, Power BI, Amplitude, Mixpanel, or similar platforms.

Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Bonus Experience in e Commerce, DTC, or subscription-based businesses.

Familiarity with AI-powered marketing, creative testing frameworks, and experimentation methodologies.

Experience conducting customer interviews, usability research, or qualitative analysis.

Knowledge of CRO (Conversion Rate Optimization), A/B testing, and growth experimentation frameworks.

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