Num relance
- Tarefas: Desenvolver e executar planos de marketing para impulsionar o crescimento do negócio.
- Empresa: Empresa líder no setor de FMCG com foco em inovação.
- Benefícios: Salário competitivo, oportunidades de desenvolvimento e ambiente dinâmico.
- Outras informações: Oportunidade de crescimento e desenvolvimento de carreira.
- Porquê este emprego: Seja a voz da marca e impacte diretamente o mercado.
- Qualificações: Licenciatura em Marketing ou Administração e experiência em FMCG.
O salário previsto situa-se entre 72000 - 88000 € por ano.
Your Tasks
Translate brand guidelines into locally relevant strategic and action plans.
Develop and execute annual marketing plans to drive market share and business growth.
Collaborate closely with sales, shopper and demand planner ensuring the execution of the marketing campaigns and product launches.
Build business cases for launches: pricing, profitability, volume forecasts, cannibalization assessment, and P&L analysis.
Implement a strong media plan across owned categories, working closely with Media, Influencers, PR Team.
Proactively monitor market dynamics, trends, brand positioning, consumer insights, and competitive activity to identify growth opportunities and potential risks.
Lead business performances and competition analysis, recommending corrective actions.
Direct responsible for business KPIs (net sales, market share and gross margin) and marketing budget of the categories.
Lead and support the development of the brand manager intern.
Your Profile
Bachelor’s degree in Marketing, Business Administration, or a related field;
Master’s degree is a plus.3-4 years of FMCG marketing experience, including at least 1 year as a Brand Manager with ownership of marketing plans, budgets, and forecasts.
Experience within the Cosmetics or Personal Care industry will be an advantage.
Strong strategic and analytical skills, with experience managing category budgets and driving business results.
Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
Excellent communication and collaboration skills, with a proactive, positive, and solution-oriented mindset.
Fluency in Portuguese and English is required; Spanish is a plus.
Experience with Nielsen and SAP is advantageous.
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Empregador para Brand Manager: Beiersdorf Group
A Beiersdorf Group Portugal oferece um ambiente de trabalho dinâmico e colaborativo em Lisboa, onde a inovação e a criatividade são valorizadas. Os colaboradores têm acesso a oportunidades de crescimento profissional, programas de formação contínua e uma cultura que promove o equilíbrio entre vida pessoal e profissional. Junte-se a uma equipa que não só lidera no setor de cosméticos e cuidados pessoais, mas também se compromete com a sustentabilidade e o bem-estar dos seus colaboradores.
